About PBReels
Built by a Mortgage Broker Who Uses This System Every Day.
PBReels is a done-for-you short-form video and lead-generation platform built exclusively for mortgage professionals. It was created by an active mortgage broker who wanted to help loan officers build their own direct-to-consumer marketing system.
Hi, I'm Zevi Shafran
I'm the President of Loan Brook, Inc., an active mortgage broker, and an educator for loan officers. Over the years, I've seen too many talented loan officers struggle to generate leads because they were entirely dependent on realtor referrals.
I started using short-form video content in my own mortgage business and saw firsthand how it could create inbound opportunities. The challenge was that most loan officers don't have the time, tools, or team to build and run a content system.
PBReels was created to solve that. We provide the scripts, editing, publishing, and automation — so you can focus on what you do best: closing loans.
- Active mortgage broker and educator
- President, Loan Brook, Inc.
- Founder, LoanMastermind.com
- Creator, Part-Time Lender Academy
Our Mission
Help Every Loan Officer Build a Direct-to-Consumer Lead System
We believe every mortgage professional deserves a marketing system that works for them — one that creates inbound opportunities, builds authority, and doesn't require a marketing degree or a full-time team to manage.
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